The “Hell Yeah” Effect: A Simple Test for Better Decisions
“Maybe” is Dangerous
Think about the last time you said yes to something you didn’t really want to do. Chances are, it didn’t add much value and it probably cost you energy you could have spent better elsewhere.
Here’s a simple principle that cuts through that noise: If it’s not a “Hell Yeah,” it’s a no.
What Is the “Hell Yeah Effect”?
The idea, often credited to Derek Sivers, is straightforward:
If you’re not truly excited, don’t commit.
Trust your gut. Your initial enthusiasm, or lack of it, makes the decision clear.
Enthusiasm > Indifference. If something sparks energy, it’s worth leaning into.
It’s not about chasing pleasure or instant gratification. It’s about aligning decisions with your goals.
Everyday Examples
Dr. Willard Harley, in His Needs, Her Needs, describes the power of mutual enthusiasm in marriage. Shared “Hell Yeah” decisions create harmony, while forced or indifferent ones drain it.
Charlie Munger, in Poor Charlie’s Almanack, talks about investing only when opportunities are so clear that even a child would understand. If it takes mental gymnastics to justify, it’s a no.
The most successful investors avoid mediocre deals. Their wins came from waiting patiently for the obvious “Hell Yeah” opportunities, like investing in Apple.
How to Apply the “Hell Yeah Effect” in Your Life
Check your gut first. Does it light you up? If not, reassess.
Distinguish between discomfort and misalignment. Sometimes you hesitate because it’s unfamiliar, not because it’s wrong.
Skew the value if you are questioning something. If something’s close but not there, ask: What would make this a Hell Yeah?
Avoid energy leaks. A weak yes is usually a hidden no.
The Deeper Principle: Temperament and Patience
The most powerful wins in life don’t come from chasing everything. They come from waiting for the right things. As Munger said, “All you need is one advantage.”
This takes:
Temperament: resisting the urge to settle.
Trust: listening to your intuition when something feels off.
Patience: knowing that fewer but better choices create more lasting impact.
Call to Action
Next time you face a decision, try this: Ask yourself, “Is this a Hell Yeah?” If not, free up your energy by saying no, or adjust the terms until it feels right.
Enjoy the clarity you gain from this simple test, and remember:
“If it’s not a Hell Yeah, it’s a No.” — Derek Sivers
Be honest from the start and then work towards a better deal by negotiating!
